Marketing
Verhaal over ING website
14/09/09 11:57 CategorieInspiratie | Artikel
0 Comments
Notariële wereld op z'n kop?
09/08/09 15:12 CategorieInspiratie | Artikel
„Begin deze maand zette een website een complete beroepsgroep op z'n kop. Bij doehetzelfnotaris.nl kunt u met behulp van een stappenplan zelf allerlei juridische documenten in elkaar zetten. Concurrentievervalsing of marktwerking? Of gewoon een hele slimme ondernemer?
De doe-het-zelf-notaris. Geen slecht idee. Want laten we eerlijk zijn, veel notariele documenten kunt u ook zelf samenstellen. De voorbeeldteksten liggen voor het grijpen en na 20 jaar in het vak als ondernemer kunt u bepaalde teksten dromen. Aanmaken, versturen en even langs bij de notaris om ze te ondertekenen. Simpel toch?”
Het hele artikel staat op www.bizz.nl. En ook Frankwatching is een artikel te vinden.
34 marketingtips
02/07/09 20:41 CategorieInspiratie | Tips
Gelezen op
Jim’s Marketing Blog:
Marketing tip number 1:
When you send a marketing email to someone on a ‘list’ you bought or hired, they do not know who you are. Therefore, they are highly likely to consider your message as ‘spammy‘. Not only are they very unlikely to buy from you, they might start Twittering or telling their FaceBook / LinkedIn contacts that your company just spammed them!
Marketing tip number 2:
Learn to identify the difference between marketing activities you can do, and those you can do effectively. Anyone “can” write a marketing letter or email, but a specialist copywriter can get (literally) thousands of percent better response rates than a keen amateur.
Marketing tip number 3:
If you want your business to benefit from word of mouth publicity, it’s essential to give people something worth talking about!
Marketing tip number 4:
Give your clients a call from time to time, just to see how they are. Don’t even think of trying to sell them something, just engage them as a fellow human being.
Marketing tip number 5:
Become famous within your industry for how well you look after your customers. This kind of reputation is gold dust. Offering the best customer service means you will retain your existing clients for longer and find it far easier to win new customers too.
Marketing tip number 6:
Review your current marketing activities and immediately stop anything that is not working. Most small business owners have 2 or 3 forms of marketing, which they stick with primarily because they are “comfortable” with them.
Marketing tip number 7:
The most successful businesses don’t wait until things ‘slow down’ before they focus on marketing. Marketing is an ongoing function within all successful businesses.
Marketing tip number 8:
When was the last time your accountant or bank manager recommended a new client or customer to you? If it’s been a while, meet with them and ask them why. These people have “credible access” to thousands of contacts and could be a great source of new customers.
Marketing tip number 9:
Look outside your industry for marketing ideas and inspiration. When you simply replicate the marketing activities of your competitors, it’s harder and more expensive for your message to be seen / heard / read.
Marketing tip number 10:
Using a genuine, handwritten signature on your marketing letters can increase your positive response rates significantly. Though this can only realistically be used on smaller mailings, it is worth the extra effort.
Marketing tip number 11:
Invest in a book, audio program or training course, on how to handle inbound ‘phone calls more effectively. Even if it only improved your effectiveness by 15 or 20 percent, you could see a real increase in new business over the coming 6 months.
Marketing tip number 12:
Turn your website into a lead generating machine in two EASY steps. Firstly, get the site Search Engine Optimised, so stacks of targeted prospective clients can find you. Secondly, get your website copy written by an expert, so the people who find you are motivated to call you, visit your premises or email you. This is an extremely powerful and cost effective way to generate targeted business and enquiries.
Marketing tip number 13:
Keep copies of any marketing material, which motivated you to buy something or register for something. Then, see what you can learn and apply into your business.
Marketing tip number 14:
Your best ideas can come at any time, so make sure it’s always easy for you to capture them. I recommend you carry a small digital audio recorder. They cost very little and are a lot easier to use than a notepad; especially if you are out for a run at the time!
Marketing tip number 15:
Always look for ways to increase the value of your services. The more value you offer, the easier it is to win new clients and the harder it is for someone to tempt them away!
Marketing tip number 16:
Who is the most successful company or person in your industry right now? Find out and then see what you can learn from their success. A quick study of the least successful people in your industry can be equally valuable, by showing you what to avoid!
Marketing tip number 17:
Make sure your full contact details are visible on every email you send.
Marketing tip number 18:
Can you give at least one really good reason why someone should use your services, rather than any of your competitors? If not, it’s time to add a uniquely valuable dimension to your service. It’s easier, less expensive and the results come faster – when you market a uniquely valuable service, as opposed to an ‘average’ one.
Marketing tip number 19:
Before you take marketing advice from anyone, especially online, check out their background first. Much of the free marketing advice on the Internet is so poor that it could seriously damage a business.
Marketing tip number 20:
Testimonials can be extremely effective, but only if used correctly. Make sure that the testimonials you use in your marketing, are from people your prospective clients can identify with and that they compliment different elements of your services.
Marketing tip number 21:
What do prospective clients see, when they search for your name or your organisations name on Google? Over 95% of people now check a potential supplier out on a search engine, before deciding to use them or not.
Marketing tip number 22:
When writing a marketing message, focus it 100% on your most preferred prospective client type. Unfocused marketing messages do not compel, motivate or inspire people to respond. By trying to appeal to too wide a group of people, you fail to be directly relevant to anyone. Focus, focus, focus!
Marketing tip number 23:
Avoid using address labels on mail shots - it’s what many junk mail senders use. You will get a better response rate if you use window envelopes, with the name and address printed onto the letter; because more people will actually open the envelope.
Marketing tip number 24:
Never moan to your contacts about how bad business is, even when things are quiet. Bad news spreads fast and people avoid doing business with (and recommending) what they think might be a “sinking ship.”
Marketing tip number 25:
Avoid the use of buzzwords in your marketing or negotiations whenever possible.
Marketing tip number 26:
Other then your direct competitors, who already has a great relationship with your prospective clients? Their endorsement of you and your services is gold dust. Now, think of how to motivate them, so that they want to share how brilliant you are with their network. The results can be amazing.
Marketing tip number 27:
People hate being pestered or pursed. If you want to attract business, stop chasing it!
Marketing tip number 28:
I have never paid a penny for advertising, however, in the past 14 days, 3 of the best known companies in the world have asked me for marketing help or advice. This is purely because of my reputation and my online presence. What are you doing, to attract enquiries for free?
Marketing tip number 29:
Start a blog and post new material to it whenever you have something valuable you want to share. Blogs are either free or inexpensive, yet they can be excellent for developing your reputation as an expert and for communicating with people.
Marketing tip number 30:
Does your website have a contact form that people can use to get in touch? If so, make it as easy as possible for people to use, by asking for as little information as possible. Name & email address should be enough for someone to make an enquiry. Asking for their company name, phone, location etc just puts people off!
Marketing tip number 31:
Let your personality come through your business. People find it easier to connect with a business when it has a personality – than when a business feels cold or impersonal.
Marketing tip number 32:
When building your business network, size is far, far less important than quality. Don’t waste your time ‘connecting’ with people, who lack influence or reach. A network of 10, extremely well connected, influential people is USUALLY more than you will ever need! BTW: You won’t meet these people at a typical networking ‘club.’
Marketing tip number 33:
It’s far easier to sell something to an existing client than it is to sell something to a stranger. Find 3 new services, which are profitable for you to provide and which your clients really need – then offer them to your clients. This is probably the fastest way for you to generate a huge increase in turnover and profits.
Marketing tip number 34:
Subscribe to my marketing newsletter and get articles like this one, once a month!
Marketing tip number 1:
When you send a marketing email to someone on a ‘list’ you bought or hired, they do not know who you are. Therefore, they are highly likely to consider your message as ‘spammy‘. Not only are they very unlikely to buy from you, they might start Twittering or telling their FaceBook / LinkedIn contacts that your company just spammed them!
Marketing tip number 2:
Learn to identify the difference between marketing activities you can do, and those you can do effectively. Anyone “can” write a marketing letter or email, but a specialist copywriter can get (literally) thousands of percent better response rates than a keen amateur.
Marketing tip number 3:
If you want your business to benefit from word of mouth publicity, it’s essential to give people something worth talking about!
Marketing tip number 4:
Give your clients a call from time to time, just to see how they are. Don’t even think of trying to sell them something, just engage them as a fellow human being.
Marketing tip number 5:
Become famous within your industry for how well you look after your customers. This kind of reputation is gold dust. Offering the best customer service means you will retain your existing clients for longer and find it far easier to win new customers too.
Marketing tip number 6:
Review your current marketing activities and immediately stop anything that is not working. Most small business owners have 2 or 3 forms of marketing, which they stick with primarily because they are “comfortable” with them.
Marketing tip number 7:
The most successful businesses don’t wait until things ‘slow down’ before they focus on marketing. Marketing is an ongoing function within all successful businesses.
Marketing tip number 8:
When was the last time your accountant or bank manager recommended a new client or customer to you? If it’s been a while, meet with them and ask them why. These people have “credible access” to thousands of contacts and could be a great source of new customers.
Marketing tip number 9:
Look outside your industry for marketing ideas and inspiration. When you simply replicate the marketing activities of your competitors, it’s harder and more expensive for your message to be seen / heard / read.
Marketing tip number 10:
Using a genuine, handwritten signature on your marketing letters can increase your positive response rates significantly. Though this can only realistically be used on smaller mailings, it is worth the extra effort.
Marketing tip number 11:
Invest in a book, audio program or training course, on how to handle inbound ‘phone calls more effectively. Even if it only improved your effectiveness by 15 or 20 percent, you could see a real increase in new business over the coming 6 months.
Marketing tip number 12:
Turn your website into a lead generating machine in two EASY steps. Firstly, get the site Search Engine Optimised, so stacks of targeted prospective clients can find you. Secondly, get your website copy written by an expert, so the people who find you are motivated to call you, visit your premises or email you. This is an extremely powerful and cost effective way to generate targeted business and enquiries.
Marketing tip number 13:
Keep copies of any marketing material, which motivated you to buy something or register for something. Then, see what you can learn and apply into your business.
Marketing tip number 14:
Your best ideas can come at any time, so make sure it’s always easy for you to capture them. I recommend you carry a small digital audio recorder. They cost very little and are a lot easier to use than a notepad; especially if you are out for a run at the time!
Marketing tip number 15:
Always look for ways to increase the value of your services. The more value you offer, the easier it is to win new clients and the harder it is for someone to tempt them away!
Marketing tip number 16:
Who is the most successful company or person in your industry right now? Find out and then see what you can learn from their success. A quick study of the least successful people in your industry can be equally valuable, by showing you what to avoid!
Marketing tip number 17:
Make sure your full contact details are visible on every email you send.
Marketing tip number 18:
Can you give at least one really good reason why someone should use your services, rather than any of your competitors? If not, it’s time to add a uniquely valuable dimension to your service. It’s easier, less expensive and the results come faster – when you market a uniquely valuable service, as opposed to an ‘average’ one.
Marketing tip number 19:
Before you take marketing advice from anyone, especially online, check out their background first. Much of the free marketing advice on the Internet is so poor that it could seriously damage a business.
Marketing tip number 20:
Testimonials can be extremely effective, but only if used correctly. Make sure that the testimonials you use in your marketing, are from people your prospective clients can identify with and that they compliment different elements of your services.
Marketing tip number 21:
What do prospective clients see, when they search for your name or your organisations name on Google? Over 95% of people now check a potential supplier out on a search engine, before deciding to use them or not.
Marketing tip number 22:
When writing a marketing message, focus it 100% on your most preferred prospective client type. Unfocused marketing messages do not compel, motivate or inspire people to respond. By trying to appeal to too wide a group of people, you fail to be directly relevant to anyone. Focus, focus, focus!
Marketing tip number 23:
Avoid using address labels on mail shots - it’s what many junk mail senders use. You will get a better response rate if you use window envelopes, with the name and address printed onto the letter; because more people will actually open the envelope.
Marketing tip number 24:
Never moan to your contacts about how bad business is, even when things are quiet. Bad news spreads fast and people avoid doing business with (and recommending) what they think might be a “sinking ship.”
Marketing tip number 25:
Avoid the use of buzzwords in your marketing or negotiations whenever possible.
Marketing tip number 26:
Other then your direct competitors, who already has a great relationship with your prospective clients? Their endorsement of you and your services is gold dust. Now, think of how to motivate them, so that they want to share how brilliant you are with their network. The results can be amazing.
Marketing tip number 27:
People hate being pestered or pursed. If you want to attract business, stop chasing it!
Marketing tip number 28:
I have never paid a penny for advertising, however, in the past 14 days, 3 of the best known companies in the world have asked me for marketing help or advice. This is purely because of my reputation and my online presence. What are you doing, to attract enquiries for free?
Marketing tip number 29:
Start a blog and post new material to it whenever you have something valuable you want to share. Blogs are either free or inexpensive, yet they can be excellent for developing your reputation as an expert and for communicating with people.
Marketing tip number 30:
Does your website have a contact form that people can use to get in touch? If so, make it as easy as possible for people to use, by asking for as little information as possible. Name & email address should be enough for someone to make an enquiry. Asking for their company name, phone, location etc just puts people off!
Marketing tip number 31:
Let your personality come through your business. People find it easier to connect with a business when it has a personality – than when a business feels cold or impersonal.
Marketing tip number 32:
When building your business network, size is far, far less important than quality. Don’t waste your time ‘connecting’ with people, who lack influence or reach. A network of 10, extremely well connected, influential people is USUALLY more than you will ever need! BTW: You won’t meet these people at a typical networking ‘club.’
Marketing tip number 33:
It’s far easier to sell something to an existing client than it is to sell something to a stranger. Find 3 new services, which are profitable for you to provide and which your clients really need – then offer them to your clients. This is probably the fastest way for you to generate a huge increase in turnover and profits.
Marketing tip number 34:
Subscribe to my marketing newsletter and get articles like this one, once a month!
Strategies in a downturn
29/06/09 09:19 CategorieInspiratie | Artikel
Gelezen in MediaTribune (mei
2009):
Tijdens economisch barre tijden is juist de marketing van een bedrijf van essentieel belang. Wat zijn de beste marketingstrategieën die de onderneming op de juiste koers houden om als winnaar uit de recessie te komen?
Lees het hele artikel hier (PDF, opent in nieuw venster)
Tijdens economisch barre tijden is juist de marketing van een bedrijf van essentieel belang. Wat zijn de beste marketingstrategieën die de onderneming op de juiste koers houden om als winnaar uit de recessie te komen?
Lees het hele artikel hier (PDF, opent in nieuw venster)
13 online marketing tips
28/06/09 15:35 CategorieBoek
- Formuleer een heldere online marketingstrategie. Wat wil je op het net?
- Loop niet blind achter hypes of technieken aan. Ze zijn een middel, geen doel.
- Maak van je bits je business. Vertaal je kernactiviteit naar een online succes.
- Internet is pull, niet push. Online marketing draait om communicatie, interactie, transactie en relatie.
- Alleen maar schreeuwen ‘koop mij’, ‘neem mij’ en ‘kijk naar mij’ hoort niet op internet. Adverteren mag wel, maar dan op zo’n manier dat een internetbezoeker er ook nog wat aan heeft.
- Bied consumenten of een community een (branded) tool, service of content waardoor je merk een relevante meerwaarde krijgt.
- Empower je fans om ambassadeur van je merk te worden, en bied ze daartoe ook de middelen.
- Een online strategie/campagne/concept is nooit af. Je moet altijd blijven aanpassen en innoveren op basis van consumentenbehoeften.
- Blogs, community’s en fora zijn een bron voor consumer insights. Volg en monitor ze, en bedenk hoe je ze zelf geïntegreerd in een campagne kunt inzetten.
- Ga bij het opzetten van je online campagnes/concepten uit van de behoeften van een consument, en niet van je eigen ijdelheden en behoeften. Houd je online campagne simpel en toegankelijk.
- Gebruik bij je internetcampagnes/-concepten de content en functionaliteiten die al op het net aanwezig zijn.
- Zorg dat mensen online en offline over je blijven praten. Blijf emotioneel met hen verbonden.
- Meet en analyseer je website opdat je weet welke bezoekers daar komen, wat ze er doen en hoe je je online strategie eventueel moet aanpassen/optimaliseren.
Interview met Cor Hospes is hier te vinden.
Unique Selling Proposition (USP) of Unique Buying Reason (UBR)?
06/05/09 21:48 CategorieInspiratie | Artikel
Denk na welke klantbehoefte je invult en beschrijf je diensten en oplossingen vanuit de klant gezien. Zo help je de klant een keuze te maken uit al die aanbieders.
In dit artikel stelt men zelfs dat door het invoeren van Unique Buying Reasons (UBR) je de concurrentie irrelevant maakt. Mijn ervaring deze stelling in veel gevallen waar is. Organisaties die de klant ‚helpen kopen’ zijn in de regel meer succesvol dan organisaties die blijven hangen bij verkopen van specificaties en USP’s alleen.
Is There Value in Your Value Proposition?
29/04/09 20:45 CategorieInspiratie | Artikel
Door na te denken over wat de organisatie de klant écht levert (dus niet alleen qua product), kun je onder woorden brengen welke waarde je toevoegt en wat klanten van je kunnen verwachten. Zo vergroot je je herkenbaarheid en onderscheidend vermogen ten opzichte van concurrenten.
Lees hier het hele artikel
Bron: www.marketingprofs.com
